My wife told me about Jo Malone London. The other day, my wife was in the bathroom getting ready when she informed me her newest perfume was running out. About six months ago, after being bored with her other perfumes and frustrated she couldn’t find a unique perfume, she started using Jo Malone Scarlett Poppy perfume. She loves it and I love smelling it. My wife also mixes Jo Malone Scarlett Poppy with Jo Malone Myrrh & Tonka to create a unique scent. I learned you can mix different Jo Malone perfumes to create a unique scent for oneself. Jo Malone was the pioneer of “Fragrance Combining,” which encourages customers to layer different scents to create their own bespoke fragrance experience. Pretty cool.
Background
Jo Malone is a true self-made millionaire. She had severe dyslexia, and left school at age 13 to care for her mother, who had a stroke (some sources say her mother had a nervous breakdown). In 1983 her business journey began in her London studio apartment, where she opened a facial clinic. From that apartment, she also founded her eponymous brand of handcrafted fragrances. Jo Malone started her fragrance company in 1990 and opened her first boutique in 1994 on Walton Street in the heart of London’s upscale Knightsbridge neighborhood. In 1999, the first flagship store was born in Sloane Street.
The brand’s philosophy is rooted in the idea of scent as a luxury that should be tailored to individual tastes and moods. In 1999, Jo Malone London was acquired by Estée Lauder Companies, a move that catapulted the brand onto the global stage while allowing Jo Malone to remain as creative director until she left the company in 2006.
Jo Malone London also make fragrances for your home. You can choose from candles, diffusers, room sprays and linen sprays.
A Great Gift
If you are looking to give your wife a luxurious experience, buy her a gift from Jo Malone London. Take a look at the best sellers and try to get an idea of what your wife might like. You can tell your wife that you did not just buy her a perfume but are helping her create a scent that is uniquely hers. Help her experiment with different combinations to find the perfect fragrance for every occasion. She will think you are thoughtful. You may get lucky in many ways.